Context: I'm sitting on a plane next to two teenage girls. I'm working on my laptop, and when its time to land I close it. There's a swoosh sticker on the top of the computer.
Girl: Do you work for Nike?
Girl: Oh my gosh. That is SO cool. What do you do there?
Me: Well, there's this giant system that handles all our orders and stuff. I manage projects that have to do with changing that system.
(Girl pauses to think for a moment)
Girl: So...is that like advertising?
Me: Um....no. It's not.